Meher Alam
Ph.D. Candidate in Marketing | McCombs School of Business | University of Texas at Austin
Ph.D. Candidate in Marketing | McCombs School of Business | University of Texas at Austin
I am a Ph.D. candidate in Marketing at the University of Texas at Austin, focusing on Marketing Strategy.
My research examines how firms design and implement strategies in highly regulated environments.
I am especially interested in understanding how marketing strategies can improve patient engagement and real-world outcomes in healthcare contexts. Methodologically, my work primarily employs large-scale observational data, quasi-experimental designs, and causal inference techniques.
Prior to joining the Ph.D. program, I worked as an adjunct faculty member at the Lahore University of Management Sciences and Beaconhouse National University in Lahore, Pakistan. I also worked as a Research Associate at Nielsen, Pakistan.
I did my Master's in Consumer Science from Purdue University, Indiana as a Fulbright scholar and hold an undergraduate degree from the Lahore University of Management Sciences, Pakistan.
Focus on how firm-initiated engagement strategies (e.g., messaging, education, support programs, digital tools) shape customer behavior, perceptions, and outcomes in highly regulated industries particularly healthcare and pharmaceuticals.
Examine how consumers, patients, and investors interpret and respond to messages, signals, and strategic actions in environments characterized by high uncertainty, cognitive load, and institutional oversight.
Instructor for undergraduate Principles of Marketing course covering fundamentals of marketing strategy, consumer behavior, and market analysis. Class Strength: 52 students
Lahore University of Management Sciences
Taught Principles of Marketing and Statistics courses for undergraduate business students.
Beaconhouse National University
Taught Principles of Marketing, Marketing Research, Introduction to Business and Statistics courses for undergraduate business students.
Nielsen
As a qualitative research specialist, led multiple projects across FMCG, Telecom, and Automotive sectors.